Date: 07 December, 2022
Location: Rajkot, India
TOCO Steels is proud to announce a major milestone in its journey — the rebranding of Parekh Steels, previously a proprietorship, into TOCO Steels Pvt. Ltd., a fully registered private limited company. This transition marks the company’s evolution from a family-run business into a structured, growth-driven, and future-ready organisation.
The shift to TOCO Steels Pvt. Ltd. reflects the company’s focus on scaling operations, strengthening governance, and expanding its footprint across domestic and international markets. With decades of expertise in manufacturing steel abrasives and engineered steel media, the company is now positioned to pursue larger opportunities in the global industrial ecosystem
Why the Rebranding Was Undertaken
The transformation was guided by key long-term goals, including:
- A stronger organisational structure with improved accountability
- Greater access to global and domestic markets
- Expanded manufacturing capabilities
- A refreshed brand identity aligned with innovation
- Enhanced opportunities for partnerships and collaborations
Commitment to Customers and Partners
Despite the new name, the company’s core values remain unchanged — reliability, consistency, precision manufacturing, and long-lasting client relationships. All contracts, processes, and service standards continue seamlessly, with customers benefiting from more efficient operations and improved service capabilities.
Leadership and Vision Forward
Under the leadership of Mr. Rishi Parekh, Managing Director, TOCO Steels is undergoing rapid modernisation, including:
- Expansion of domestic and export networks
- Adoption of advanced testing and sizing technologies
- Investments in R&D for next-generation metallic media
The rebranding reinforces the company’s commitment to exceeding industry standards while maintaining the trust built over decades.
A New Identity with the Same Legacy
As TOCO Steels Pvt. Ltd., the company enters a new era of growth while preserving the strong foundation of Parekh Steels. The transition represents both continuity and progress — a blend of legacy, innovation, and long-term vision.
